Benefits of Using Responsive E-Commerce Web Design & Development

 Even a decade ago, websites were mostly browsed through people’s computers. But the trend has changed dramatically over the years. Now more than half of the users access websites through their mobile phones. Browsing websites through PCs has reduced to less than half with the advent of smartphones in the markets. Smartphones have made it easier and hassle-free for people to browse through the internet without having to sit on a computer or carry a bulky laptop. With the increased ease of accessing websites from anywhere, the need has also increased to make a web design in such a manner that it responds to user’s behavior based on screen size, orientation, and platform that they use.


E-commerce websites depend big time on their customers. Hence, customizing the website experience based on its usability becomes important to make the customer experience smoother. Earlier, E-commerce website owners adopted to make separate websites for mobile phones and PCs. But gradually, the business owners realized that it was much better to make a website design that can be optimized for any screen size or orientation smoothly.

For most E-commerce website owners, web design and development became a priority when even Google announced in 2015 that mobile-friendly, responsive websites will see a boost on search engines. This meant a greater chance for E-commerce websites to grow even more with the help of increased rankings on search engines. E-commerce website development has since then has been seeing a great inclination towards building a responsive E-commerce website for a better customer experience.

Responsive architecture design for E-commerce design is the most effective way for a smooth transition of web pages across different devices of different sizes and resolutions. The convenience of the customers on web stores like Amazon and Flipkart is a priority. It increasing the chances of gaining more potential customers. There are multiple benefits of a responsive E-commerce website, some of which are listed below:

Better User Experience: Making your online store easily accessible not just on desktop screens but also on mobile phones has become necessary for any E-commerce to grow better. This is done to make the user experience better so that the user stays for longer on the website. Since the usage of smartphones has drastically increased it becomes necessary for E-commerce website owners to make a responsive design so that it can automatically accommodate different screen sizes and resolutions.

Reduced Time: Rather than opting for separate mobile and desktop versions of the same E-commerce store it saves a lot of time if there is just one version. A single version that adjusts and accommodates different devices reduces the time that’s wasted on building and maintaining two different websites that serve the same purpose. Having responsive E-commerce web designs makes the process of management of a single site less time-consuming and easier.

Cost Savings: Not just the time, a lot of money can be saved with a single responsive version of the website. This happens because investments will only be used in making one version up-to-date and the latest rather than what could have been spent on two separate versions. This helps the companies to save themselves from spending double the amount on maintenance of a single online store.

Improves the SEO: Adopting a responsive web design for an E-commerce site improves the ranking of the website on search engines. This creates an opportunity to gain more customers for the store. Responsive web design improves the chances of an optimized search engine. While having a single responsive website helps save a lot of time, it also allows adopting SEO services for the website.


Easier Analysis: A well-framed, responsive web design allows for an easier analysis of the results. Measuring the results of the customer behavior on the website becomes less burdensome since a single website has to be analyzed instead of two. This also allows for making the necessary changes easier.

Improved User Experience: All this doesn’t only benefit the website owners, but a responsive E-commerce store maker the user experience smooth. If the layout of the website is consistent, attractive, and smooth then the user stays for longer. The chances are, that if the website is well built then the customer might visit again or refer it to others.

As technology is making it easier to build and launch an E-commerce store, making sure that you can stand out from the crowd is becoming more important than ever. And by standing out from the crowd, creating a website that is unique to the brand is essential. More and more people have been turning to their smartphones not just to make calls or send text messages but to also browse the internet for websites of their interest where they can shop from. This is where the need for having a responsive E-commerce website arose. Different customers can get an optimal viewing experience with well-organized page layouts, big blocks of text, full-width images, animated transitions, micro-interactions.

Read more: https://tananet.net/what-are-the-benefits-of-using-responsive-e-commerce-web-design/

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