Advertising Agency

  OTT or Over-the-top platforms are those streaming media services that are offered to the viewers directly, through the internet. These OTT platforms have gained significant momentum in the last few years since the launch of OTT platforms like Sony Liv in 2013. Since the pandemic began and the lockdown in India started in 2020, the OTT platforms have seen a great rise in their viewership. The reason for this rise in viewership on the OTT platforms is also because of the easy accessibility and the wide variety of options to choose from. No one could have fathomed that in India, where the traditional TV is much loved, the OTT platforms will also find space to grow so exponentially in just a few years. The way that viewership of the OTT services in India used to have significantly changed over the last few years. What was generally a thing for millennials to access these OTT platforms in India has now become a staple for all. The shift from traditional to digital platforms is also becau