Advertising Agency

  Over the top or OTT platforms have proved to be a convenient means of advertising for a plethora of brands and businesses. Especially in India, the viewership of content on these OTT platforms has only seen a rise ever since they were introduced to the markets. The rise has been even more with the pandemic hitting the world and people having to sit at home. The OTT platforms in India act have garnered a lot of attention from viewers during the pandemic and have become a major source of entertainment for most. This is also because the accessibility to movie theatres and halls seems to be a far-fetched idea now after the corona outbreak and safety concerns that public places have. The increased viewership and a great response on the different OTT platforms have also paved way for advertisements. OTT advertising has become a big advertising platform for all advertisers in India. This is so because the advertisers see it as the best opportunity to showcase their brands or products in...

  Even a decade ago, websites were mostly browsed through people’s computers. But the trend has changed dramatically over the years. Now more than half of the users access websites through their mobile phones. Browsing websites through PCs has reduced to less than half with the advent of smartphones in the markets. Smartphones have made it easier and hassle-free for people to browse through the internet without having to sit on a computer or carry a bulky laptop. With the increased ease of accessing websites from anywhere, the need has also increased to make a web design in such a manner that it responds to user’s behavior based on screen size, orientation, and platform that they use. E-commerce websites depend big time on their customers. Hence, customizing the website experience based on its usability becomes important to make the customer experience smoother. Earlier, E-commerce website owners adopted to make separate websites for mobile phones and PCs. But gradually, the busine...