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Why All Brands Should Opt for OTT Advertising in India?

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  Suppose our cannon is pointing uphill and firing at an angle to the horizontal from the same cliff. In the absence of friction, the missile might revert to a straight-line, inertial path. When there is no extremely unbalanced power, a motion will start to move at a consistent pace in the same direction. This is the case for an item traveling through space in the absence of heat. The object may once again free-fall beneath this inertial, acute course if the gravitational attraction generator could be turned on, making the cannonball a true bullet. The initiative is, in reality, a marvel. OTT Services According to PWC,  OTT advertising in India  video industry would increase at a 21.8 percent compound annual growth rate (CAGR) from INR 4464 crore in 2018 to INR 11976 crore in 2023. In India, OTT is gradually becoming the preferred entertainment platform. As a growing number of viewers migrate from traditional to digital platforms, marketers must begin to use OTT platforms as a primary
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Grow Your Business with FM Radio Advertising and Branding in Delhi NCR

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  With thousands of radio stations functioning across the world, radio has been a consistent form of advertising and branding. However, it is not limited to just that, radio also is a great medium for entertainment and news for its listeners. Radio is a great medium for advertising and branding. The popularity of radio and its large listenership is nothing new and that is what makes it a trusted advertising platform. Before any of the digital platforms gained popularity, it was the radio and other print media like newspapers that were priorities for different brands in case they wished to advertise their products and services.   Radio ads   can be beneficial for brands to promote their products and influence the listeners on different radio stations. Just like how  TV ads  work on different channels. Radio advertisements also are placed on different radio stations according to the type of audience that the brand wishes to reach. The radio ads are beneficial for advertisers as they can
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Location: India
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How Has OTT Advertising Become a Big Advertising Platform for all Advertisers?

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  Over the top or OTT platforms have proved to be a convenient means of advertising for a plethora of brands and businesses. Especially in India, the viewership of content on these OTT platforms has only seen a rise ever since they were introduced to the markets. The rise has been even more with the pandemic hitting the world and people having to sit at home. The OTT platforms in India act have garnered a lot of attention from viewers during the pandemic and have become a major source of entertainment for most. This is also because the accessibility to movie theatres and halls seems to be a far-fetched idea now after the corona outbreak and safety concerns that public places have. The increased viewership and a great response on the different OTT platforms have also paved way for advertisements. OTT advertising has become a big advertising platform for all advertisers in India. This is so because the advertisers see it as the best opportunity to showcase their brands or products in fro
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Benefits of Using Responsive E-Commerce Web Design & Development

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  Even a decade ago, websites were mostly browsed through people’s computers. But the trend has changed dramatically over the years. Now more than half of the users access websites through their mobile phones. Browsing websites through PCs has reduced to less than half with the advent of smartphones in the markets. Smartphones have made it easier and hassle-free for people to browse through the internet without having to sit on a computer or carry a bulky laptop. With the increased ease of accessing websites from anywhere, the need has also increased to make a web design in such a manner that it responds to user’s behavior based on screen size, orientation, and platform that they use. E-commerce websites depend big time on their customers. Hence, customizing the website experience based on its usability becomes important to make the customer experience smoother. Earlier, E-commerce website owners adopted to make separate websites for mobile phones and PCs. But gradually, the business o
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Advantage of OTT Advertising Services in India

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  OTT or Over-the-top platforms are those streaming media services that are offered to the viewers directly, through the internet. These OTT platforms have gained significant momentum in the last few years since the launch of OTT platforms like Sony Liv in 2013. Since the pandemic began and the lockdown in India started in 2020, the OTT platforms have seen a great rise in their viewership. The reason for this rise in viewership on the OTT platforms is also because of the easy accessibility and the wide variety of options to choose from. No one could have fathomed that in India, where the traditional TV is much loved, the OTT platforms will also find space to grow so exponentially in just a few years. The way that viewership of the OTT services in India used to have significantly changed over the last few years. What was generally a thing for millennials to access these OTT platforms in India has now become a staple for all. The shift from traditional to digital platforms is also becau
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Top Advertising Agencies for Creative Ads in India

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Working with an advertising agency is a good idea for businesses looking to establish relationships with media outlets. Top organizations have access to a range of critical tools, including analysts, designers, SEO/PPC specialists, and social media managers, in addition to the exposure. As the digital space becomes more competitive, adopting the right advertising strategy will help you gain a major competitive advantage. Working with the best advertising company in India allows you to take advantage of previously untapped marketing markets and reach out to your target audience in novel ways. Here we have curated the top advertising agencies for your reference. BIDSOPT Bidsopt is a Singapore-based digital marketing firm with offices in Stockport, The United Kingdom, and Chennai, and Bengaluru, India. This company, which was established in 2014, employs 58 people. Bidsopt is a company that specializes in advertisement, media strategy, and mobile app marketing. GC Media Being an
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Location: India
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The Ultimate Secret of TV Advertising Agency

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  Since television commercials are one of the most enduring types of marketing, it's no surprise that many brand marketers concentrate their strategies on them. However, if you don't use a brand tracker to monitor effects, you could miss out on a lot of important brand awareness data. Some advertisers prefer to forget about an advertisement until it appears on the screens of household televisions. How does a brand campaign work? Far less advertisers keep track of how their TV advertising company impacts brand recognition. That's like ignoring a puzzle piece! You must have this piece; otherwise, you will be losing out on crucial details that will help you develop not only your TV promotions but your overall brand marketing strategy. Continue reading to learn why you should monitor brand recognition for your TV ads . Brand Awareness Should Be Added to Your TV Campaign KPIs You're probably aware that there are a few different criteria that can be used to evaluate all
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